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Data Protection Statement

§ 1 Introduction

The protection of your personal data is very important to us, Scandlines Danmark ApS, Scandlines Deutschland GmbH, Scandlines Catering ApS, Scandlines Bordershop Rostock GmbH and Scandlines Bordershop Puttgarden GmbH (hereinafter “Scandlines”). This data protection statement specifies which personal data will be collected when you use the websites we operate within Scandlines. By January 2017 we operate the following websites: smile.scandlines.com, scandlines.dk, scandlines.de, scandlines.com, scandlines.se, scandlines.pl, scandlines.nl, scandlines-freight.com, puttgarden.border-shop.dk, puttgarden.bordershoppa.se, rostock.border-shop.dk and rostock.bordershoppa.se (hereinafter referred to jointly as the “website”). This data protection statement also specifies the purposes for which your personal data will be processed and explains the rights to which you are entitled in this respect. Personal data are any individual details about the personal or factual circumstances of an identified or identifiable natural person. This includes, for example, the name, address, telephone number and e-mail address. 

§ 2 Collection and use of data

Every time the website is accessed, your browser will transfer the following information to us for technical reasons:

  • the page from which the file was requested,
  • the name and the directory in which the file can be found,
  • the date and time of the request,
  • the amount of data transferred, 
  • the access status (transfer file, file not found, etc.), 
  • a description of the type of web browser used,
  • the client IP address.

This data will be evaluated by us exclusively for statistical purposes. It will not be stored in a manner that relates to a particular person and it will not be combined with other data sources. Your IP address will be promptly deleted following your visit to our website.

If there is the possibility of entering personal data on our website, you can do this on a voluntary basis. Scandlines will only use your personal data to fulfil the respective purpose, i.e. the fulfilment of the contractual relationship or to transfer desired information, unless you have granted us your explicit consent for more far-reaching use of the data. 

§ 3 SMILE program 

This section gives you information about your personal data as a member of the SMILE program.

The SMILE program is provided by the Scandlines Danmark ApS, Havneholmen 25, 8th floor, DK-1561 Copenhagen V. 

Scandlines is responsible for the handling of your personal data within the SMILE program and that the handling is being done in accordance with the relevant and applicable mandatory rules regarding protection of personal data. Scandlines is data responsible according to the applicable rules on protection of personal data. 

By becoming a member of the SMILE program, we will ask you for your explicit consent to the following during the registration process:

Application and Purchases

Scandlines will register and use the data that is required in the SMILE application form. In the SMILE application form you will be asked to provide your name, your e-mail address, your home address, your telephone number and your travel frequencies. Scandlines will register and use data regarding your purchases (price, location and number of products) made via your SMILE card to calculate your SMILE points and to create a customer profile for SMILE. Answers to questions from Scandlines related to your purchases and other information you may provide to Scandlines in relation to purchases will be registered and used to update Scandlines’ knowledge on customer preferences enabling Scandlines to provide better service to you including targeted marketing towards you.

Browsing Behavior

Data regarding your browsing behavior on websites within Scandlines is tracked via cookies and pixels. To get further information about the use of cookies and pixels, please see our cookie policy on smile.scandlines.com/en.


During the SMILE registration process, you have to give a separate explicit consent that allows us to send you newsletters via e-mail. These newsletters will contain, inter alia, tips on travel, information regarding new products and new advantages and invitations to participate in competitions. The content of the newsletter is based on the information we have collected in your customer profile. If you hereafter decide to opt out of receiving electronic communication you will only receive 2 emails a year from SMILE stating your point balance and information on the expiry date of your points.


Scandlines will use your personal data for marketing of our products and services and conducting questionnaire surveys. In this regard your personal data may be shared with social media operators (such as Facebook) for the sole purpose of marketing of products and services from Scandlines via these social medias. Your personal data may also be shared with partners conducting questionnaire surveys for the sole purpose of conducting questionnaire surveys on behalf of Scandlines. 

Information regarding your SMILE point related purchases will be deleted one year after the said points are statute-barred, cf. Section 7 of the SMILE terms. Our SMILE terms can be accessed on smile.scandlines.com/en. Information regarding name, e-mail address, home address, telephone number and travel frequencies will be kept for one year after the last points on your account have been statue-barred or your membership has been terminated, unless you specifically asked us to delete your data previously. In regard to your right of information, correction, deletion or blocking Section 5 below applies. If you demand that Scandlines deletes all your data and if consequently a further membership is not possible anymore without such data, the rules in Section 9 of the SMILE terms will apply accordingly. 

Scandlines makes use of third party data hosting companies located outside of EU, e.g. in the USA, to store and process your personal data collected by us. All data transfers to such third parties will be subject to a written contract between us and the third party in question to ensure full compliance with the EU regulation on data protection. The third party will only be authorized to process personal data according to our instructions. You are at any time entitled to request from Scandlines a copy of the guarantees regarding data protection accepted in writing by the third party in question.

§ 4 Google Analytics 

The website uses Google Analytics, a web analysis service provided by Google Inc. (“Google”). Google Analytics uses so-called “cookies”, i.e. text files which are saved on your computer and make it possible to analyze your use of the website. The information generated by the cookie on your use of the website will generally be transmitted to a Google server in the USA and stored there. IP anonymization is activated on the website. Therefore, within Member States of the European Union or in other countries that are party to the Agreement on the European Economic Area, Google will first shorten your IP address. Only in exceptional cases will your complete IP address be transferred to a server belonging to Google in the USA and shortened there.

On our behalf, Google will use that information to evaluate your use of the website, to compile reports about website activities and to provide other services associated with the use of the website and the Internet to us. The IP address transmitted by your browser within Google Analytics will not be merged with other data of Google. You can prevent the installation of cookies by setting your browser software accordingly. However, please note that you may not be able to use all functions of the website to their full extent if you do so. You can also prevent the collection of the data generated by the cookie relating to your use of the website (including your IP address) for Google, as well as the processing of that data by Google, by downloading and installing the browser plug-in available via the following link: https://tools.google.com/dlpage/gaoptout?hl=en-GB.

For further information relating to cookies, please see our cookie policy on one of our websites, cf. § 1.

§ 5 Right to information, correction, deletion or blocking

In accordance with the Danish Data Protection Act (Persondataloven) and the German Federal Data Protection Act (Bundesdatenschutzgesetz), you are entitled to request at any time that we alter or delete (or block) your personal data that we have stored, as well as to request information on the personal data that we hold. You can contact us for that purpose at any time using the options below. Please note that we require certain key information from you in order to be able to provide you with the services you need. If you would like such information to be partially or completely deleted it is therefore possible that you will no longer be able to use certain services on the website or you will only be able to use them in part.

§ 6 Contact

Your questions and suggestions on the topic of data protection are very welcome and important to us. You can contact us by writing an email to: compliance@scandlines.com.

June 2017